“I watch the Super Bowl for the commercials.” It’s true. I tune in to the biggest night of television to be sold. My guess is: you enjoy the commercials, too. I’ve created this survey for a little fun. Not all of us are a part of USA TODAY’s panel for AdMeter. So I figured we’d create our own.
Rate the commercials throughout the game according to four criteria: creativity, humor/heartstrings, memorability, and branding.
Creativity:
How much thought went into the commercial? How was the acting? How was the use of color, light, special effects? Did they say more with less?
Impact of Humor or Tug on Heartstrings:
Did the commercial pack an emotional punch or fall flat? Did you laugh out loud or shed a tear? Or did you cringe?
Memorable Message:
Too many commercials do a great job of making you laugh, but we can’t remember the product or the brand. Was there a call to action? Can you remember without being prompted?
Branding:
Did the commercial support the distinctive of the brand or was it a disconnect?
Most of the commercials are scheduled during a particular quarter. Others are “wildcards”. As you watch the game, if you see a commercial not on the list, make sure to check the wildcard question at the bottom of the survey.
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