Career Capsule
Working in media and marketing since 1988 with an emphasis on writing for audio, print, and internet. Strong reputation as creative, innovative, and strategic. National radio spokesperson. Team leader, guerrilla marketing champion, accomplished presenter, and veteran meeting facilitator. Author or co-author of seven resources including the amazon.com top-25 bestseller, Simply Romantic® Nights. Synthesizes text, images, audio, and video for creative product packaging.
Professional Experience
Creative Director, GSF Media
Smyrna, Tennessee
- Developed and implemented strategic marketing plans for implementation through radio
- Directed and managed a team of freelance sound designers
- National radio spokesperson for World Vision (16,000 sponsored children in three years; Equivalent of $6.7-million per year)
- Relationships with leading radio networks and stations
- Wrote, directed, and produced short- and long-form audio programming (media buys for programming in excess of $1-million annually)
- Work with clients such as World Vision, Women of Faith, and Turning Point.
Freelance Writer and Marketing Consultant
Franklin, Tennessee
Marketing Writer (by Contract)
Birdsong Creative, Franklin, Tenn.
Recent clients include an internet company, a publisher, a building contractor, and an entertainment company.
Bible Study Discussion Guide Writer
20th Century Fox Home Entertainment, Anchor Bay Entertainment, and Walden Media
Work with marketing and release teams to create family discussion guides for certain titles. (Click title to view/download)
- Water Horse: Legend of the Deep (Walden)
- Nim’s Island (Fox)
- Space Chimps (Fox)
- Horton Hears a Who (Fox)
- Love’s Unfolding Dream (Fox)
- Young at Heart (Fox)
- Strawberry Shortcake: Rockaberry Roll (Fox)
- Ace of Hearts (Fox)
- Garfield’s Funfest (Fox)
- Elephant Tales (Fox)
- Her Best Move (Fox)
- Moondance Alexander (Fox)
- Tugger (Anchor Bay)
- Dog Days of Summer (Anchor Bay)
- Pahappahooey Island (Anchor Bay)
- City of Ember (Fox)
- Angel Wars (Fox)
Thomas Nelson, Inc.
Nashville, Tennessee
2004 – 2007
Senior Acquisitions Editor Biblical Reference
Nelson Bible Group
12/2005 – 3/2007
- Strategic annual publishing plan for $10-million business unit
- Deal memos, contract negotiations, sales forecasts, expense budgets, marketing budgets
- Worked with marketing department to create and implement marketing plans
- Spokesperson for Smart Guide to the Bible Series; more than 25 radio interviews
- Content development
- Recruited, hired, supervised, and paid editors, graphic designers, typesetters, and other workers
- Followed publishing process
- Presented the Bible in a creative and approachable way for deeper learning
- Worked daily with several software packages and technological solutions for print
- Worked daily with database applications
Regional Manager, Eastern U.S.
Nelson Ministry Services
3/2004 – 12/2005
- Created strategic plan for account list
- Worked closely with accounts payable
- Built strong relationships with ministries and Christian businesses in territory
- Exceeded my sales goal for fiscal year 2005, $1.8-million
- Exceeded my sales goal for fiscal year 2006 in 9 months, $2.1-million
- Served ministries, non-profit organizations, colleges, and churches along the Eastern seaboard through strategic planning, donor development, author relations, and custom publishing
Portfolio and references available at whitlockportfolio.blogspot.com or in book form by request.
FamilyLife
Little Rock, Arkansas
1992 – 2004
Manager, Resource CreationFamilyLife Publishing2001 – 2004
- Created and supervised a publishing plan
- Created and supervised a marketing plan for each major release
- Member of ministry’s Strategic Marketing Team
- Wrote and implemented marketing plans for Turn off the TV campaign, Simply Romantic Nights, and other products
- Spokesperson for Resurrection Eggs (radio, TV, print), Simply Romantic Nights (radio and TV), Fifty Nights of Family Fun (radio), Passport to Purity (radio and print), and other resources
- Content development
- Led a team through the creative, editorial, marketing, and design processes for many new product ideas
- Helped develop the publishing process
- Built and maintained relationships with vendors, authors, radio guests, and ministry leaders
- Extensive experience with technological solutions for print, interactive media, audio, and video
- Worked daily with several databases
- Commentator on “FamilyLife This Week”
Manager, Resource Marketing
1998 – 2004
- Built relationships with ministries and publishing companies
- Built relationships with authors and broadcast guests
- Helped craft marketing plans
Producer/Engineer
“FamilyLife Today”
1992 – 1998
- Directed more than 600 recording sessions
- Cast production vision for more than 1500 editions of the NRB-award winning broadcast
- Produced audio marketing collaterals for ministry
- Helped develop the radio production and fulfillment process
- Served as writer/producer for several audio drama vignettes
- Part of the event planning team for the Congress on the Urban Family (1995)
Focus on the Family
Colorado Springs, Colorado1991 – 1992
- Broadcast Editor, “Focus on the Family” Daily Program
- Edited and post-produced eight editions of the daily program each month
- Wrote and produced PSAs
WMSL, 88.9 FM
Athens, Georgia1990 – 1991
- Morning Drive Announcer/Public Information Director
- Built relationships with audience as DJ
- Wrote news stories
WUGA, 91.7 FM (An NPR Affiliate)
1989 – 1990
- Stringer reporter for local breaks during “All Things Considered”
- Produced two 4-minute news features each week.
- Assistant director for “Once in a Blue Moon,” a live variety show for Peach State Public Radio.
Education
- Bachelor of Arts in Journalism (ABJ)
- University of Georgia, Grady College of Journalism & Mass Communication, emphasis in radio
Volunteer Experience
- President of the Parent/Teacher group at Little Rock Christian Academy. Increased communication between parents and faculty, raised more than $30,000 a year through fundraisers.
- Eagle Scout (class of 1984). Raised more than $2,000 for local (Atlanta area) Leukemia research by creating, promoting, and running a Bike-a-Thon with local corporate sponsors.
- Short-term Missionary to Mexico and Seoul, South Korea
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