W. Mark Whitlock
Broadcaster, Writer, Editor, Strategic and Creative Consultant
615.715.1105
email
Career Capsule
Twenty-eight years in media with an emphasis on writing for audio and print. Strong reputation as a creative, innovative, and strategic thinker. Author or co-author of seven resources including the amazon.com top-25 bestseller, Simply Romantic® Nights. Seasoned multi-track, non-linear audio producer. Guerrilla marketing champion. Veteran meeting facilitator.
Professional Experience
Lionsheart Creative (my own company) Franklin, Tennessee, 2007 – present
Thomas Nelson, Inc., Nashville, Tennessee, 2004 – 2007
Senior Acquisitions Editor, Biblical Reference, Nelson Bible Group, 12/2005 – 3/2007
Strategic planning of $10-million publishing business including strong backlist. Coordinating with marketing and production. Supervised teams of editors and graphic designers. Cast vision for packaging. Managed author relations.
Regional Manager, Eastern U.S., Nelson Ministry Services, 3/2004 – 12/2005
Served ministries, non-profit organizations, colleges, and churches along the Eastern seaboard through strategic planning, donor development, author relations, and custom publishing. Exceeded my sales goal for fiscal year 2005, $1.8-million. Exceeded my sales goal for fiscal year 2006 in 9 months. Acquired authors for company. Signed largest deal during the year–500,000 BibleZines for Upward Unlimited.
FamilyLife, Little Rock, Arkansas, 1992 – 2004
Manager, Resource Creation, FamilyLife Publishing, 2001 – 2004
Authored several resources. Led a team through the creative, editorial, marketing, and design processes for many new product ideas. Worked as liaison to manufacturing to achieve excellence, on schedule, and on budget. Peruse projects throughout the online portfolio. Here are
Manager, Resource Marketing, 1998 – 2004
Scouted new broadcast content and helped increase constituent response. Helped craft marketing plans. Wrote new resources. Increased sales each year.
Producer/Engineer, “FamilyLife Today”, 1992 – 1998
Directed more than 600 recording sessions. Cast production vision for more than 1500 editions of the NRB-award winning broadcast. Produced audio marketing collaterals for ministry. Served as writer/producer for several audio drama vignettes.
Member of Strategic Marketing Team, 9/2001 – 7/2004
Invited to join this cross-functional team after the success of Simply Romantic Nights. The team was responsible for crafting the ministry’s message calendar and protecting the brands of the ministry.
Focus on the Family, Colorado Springs, Colorado, 1991 – 1992
Broadcast Editor, “Focus on the Family”
Edited and post-produced eight editions of the 28-minute daily broadcast each month. Also wrote and produced PSAs for the National Day of Prayer.
WMSL, 88.9 FM, Athens, Georgia, 1990 – 1991
Morning Drive Announcer/News Director
Announced weather and information. Researched, wrote, announced, and post-produced three 2-minute news packages every day.
WUGA, 91.7 FM, NPR affiliate, Athens, Georgia, 1989 – 1990
Stringer reporter for local breaks during “All Things Considered”
Produced two 4-minute news features each week for nine months. Lauded for my creative use of natural sound, production values, and tight, visually-evocative writing. Also served as assistant director for “Once in a Blue Moon,” a live variety show for Peach State Public Radio.
Freelance Experience
Wrote 11 of 12 audio drama scripts for national children’s radio broadcast. Wrote dozens of scripts for commercials and radio short features. Assorted editing projects for print, video, and audio. Have also written or edited many articles and books for other clients. (See portfolio for details.)
Education
Bachelor of Arts in Journalism (ABJ)
University of Georgia, Grady College of Journalism & Mass Communication, emphasis in radio
Volunteer Experience
- President of the Parent/Teacher group at Little Rock Christian Academy. Increased communication between parents and faculty, raised more than $30,000 a year through fundraisers.
- Eagle Scout (class of 1983). Raised more than $2,000 for Leukemia research by creating, promoting, and running a Bike-a-Thon with local corporate sponsors.
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