by Mark | Mar 10, 2022 | Inbound Marketing
My March 10, 2022 article at goldenspiralmarketing.com In this article, I outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Help to ApplyA Story to...
by Mark | Feb 11, 2022 | Inbound Marketing
Think back through the last few marketing meetings you’ve held. How much time was devoted to discussing the metrics—email open rates, the number of downloads, conversion rates, etc.? On the other hand, how much time was devoted to talking about your actual customers...
by Mark | Jan 13, 2022 | Inbound Marketing
Content marketing costs 60% less than outbound marketingIt generates three times as many leads as other avenuesCompanies that blog increase their positive ROI 13x So why does it feel like blogging is dying? Because some blogs are on life support. Is yours? In a recent...
by Mark | Dec 30, 2021 | Inbound Marketing
There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. The issue grows even more acute. The #1 organic result is ten times more likely to receive a click compared to a...
by Mark | Dec 17, 2021 | Inbound Marketing
The HealthTech buyer demands clear, efficient, and practical content. No matter which format you choose to present your ideas, don’t just write, speak, or design polished words and images. There are seven tools—often overlooked—you need to put to work. If you do so,...
by Mark | Dec 9, 2021 | Inbound Marketing
HealthTech companies that create content generate leads. In general, if you produce and publish more content, your search rankings will improve, you will build customer trust, and generate more revenue. Creating content, however, doesn’t happen in a vacuum or as an...
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