by Mark | Jul 19, 2019 | Inbound Marketing
The Article in 60 Seconds Printed collaterals are not obsolete and digital materials don’t always have the engagement you’re looking for. How do you determine your needs for trade show season? Do you know what trade show attendees want? How well do you know the guests...
by Mark | Dec 21, 2018 | Inbound Marketing
I’m blogging over at Golden Spiral these days. Recently, I wrote: Six Ways to Overcome the Fear of Inbound Marketing. Marketing costs time, money, and resources. Every marketing move comes with risk. If we spend our time, money, and resources to try this tactic,...
by Mark | Aug 28, 2018 | Inbound Marketing
How to Keep Murphy—and His Law—from Visiting Your B2B Tech Trade Show Since 1866, many people—including an aerospace engineer named Edward Murphy—have opined, “Anything that can go wrong will go wrong.” Murphy must have attended a few trade shows in his time because...
by Mark | Jan 1, 2014 | Personal Growth, Spiritual
So often when we journal, we think we have to write everything we think, do, and feel. Photo by Ynsle My friend and unofficial mentor Nate Larkin encourages me to use the first few minutes every morning to recap the previous day. This writing is not for publication or...
by Mark | Jun 15, 2012 | Misc
I am on a mission to crush I. M. Vague and bring him to justice. You know of him, don’t you? His picture needs to be on every copywriter’s most wanted wall. I don’t know how he infiltrates every organization and poisons the minds of copywriters. His...
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