by Mark | Jan 13, 2022 | Inbound Marketing
Content marketing costs 60% less than outbound marketingIt generates three times as many leads as other avenuesCompanies that blog increase their positive ROI 13x So why does it feel like blogging is dying? Because some blogs are on life support. Is yours? In a recent...
by Mark | Dec 30, 2021 | Inbound Marketing
There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. The issue grows even more acute. The #1 organic result is ten times more likely to receive a click compared to a...
by Mark | Dec 17, 2021 | Inbound Marketing
The HealthTech buyer demands clear, efficient, and practical content. No matter which format you choose to present your ideas, don’t just write, speak, or design polished words and images. There are seven tools—often overlooked—you need to put to work. If you do so,...
by Mark | Dec 9, 2021 | Inbound Marketing
HealthTech companies that create content generate leads. In general, if you produce and publish more content, your search rankings will improve, you will build customer trust, and generate more revenue. Creating content, however, doesn’t happen in a vacuum or as an...
by Mark | Oct 12, 2021 | Misc
Based on an informal survey of some of the neighborhood, very few of us are from Spring Hill. I moved to the Nashville area in 2004. After moving here last year, I’ve tried to learn a few things about the town we call home. Duplex Road Has Nothing to Do with...
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